Fetch Woodworking & Cabinetry

Project: Logo design — wordmark and logo lockup

Role: Production and design in partnership with designer Hunter Kelley

FWW-23-001 - R1 Design Directions.jpg
FWW-23-001 - R1.3B.jpg
FWW-23-002 - Expanded Font Options and Adjusted Dog.jpg

route’s collaborative design process allowed for a broad exploration of design directions, some of which can be seen in the iterative process examples above.

the final logo design integrates the joinery details of woodworking along with the brand’s founding story.